Home > Direct Response Bookstore

The Classic Direct Response Library

The techniques used in modern direct marketing are based on almost 100 years of scientific testing by hundreds of B2B and consumer direct marketers.  To help you begin to fully understand, and then utilize, the art, science, and craft of direct marketing, there are a wide variety of resources available to you that are essential to grasp the time-tested strategies and techniques.

A short list of some of the best books appears below. Click any title to order a copy.