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Direct Response Library

FREE information you can use to build your response

Direct Marketing
	Three-dimensional direct marketing

Direct Mail
	How to get amazing direct marketing results with magalogs!

	3 powerful and unique direct marketing formats: magalogs, bookalogs and three-dimensional packages

	8 critical mistakes direct marketers make

	Liftnotes: one key to increase returns

	Database marketing

	How to successfully use deck cards

	7 key principles to overcoming a prospect’s reluctance to subscribe

	20 special insights into direct marketing to the mature market

Email
	The Internet Issue

Websites
	11 tested and proven web marketing offer strategies

	Here's how to use offline marketing to make more money in an online world

	12 critical tactics, strategies and tips to make web marketing work for you!

	Successful web marketing:The importance of the offer

	3 Keys to profitable Internet marketing

	Your website must be a direct response marketing website

Direct Response Copy
	Benefits versus features— Here's a guaranteed way for you to sell more of your products or services

	The power of your first paragraph

	The art of writing business-to-business copy

	Direct response fact: long letters outpull short letters

	12 ingredients for a record-breaking fundraising letter

	14 basic rules for successful direct mail copy

	7 keys for improving your offer

	3 easy ways to turn features into benefits

	8 ways to improve subheads

	A 6-step technique to grab a reader’s attention

	Putting together a space ad

	Multiply your ad results with benefit oriented headlines and long copy

	3 secrets your ad agency doesn't want you to know, Part 1

	3 secrets your ad agency doesn't want you to know, Part 2

	3 secrets your ad agency doesn't want you to know, Part 3

	5 Outer envelope copy techniques

Order Forms
	An online order form can make or break you

	Your order form is the most important, part 1

	Your order form is the most important, part 2

Display Ads
	How to use display advertising profitably

	Putting together a space ad

Television
	Key points you should know about direct response television

Radio
	Radio: a strong component in direct response marketing

Infomercials
	Make infomercials work for you

Testing
	Creative testing

Case Studies
	Breakthrough campaigns by industry

	Breakthrough campaigns by media

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Craig Huey

Mr. Huey is recognized as one of the world’s leading experts in direct response marketing.
Mr. Huey is winner of
over 50 major marketing awards for breakthrough campaigns for multi-million-dollar sales.

21171 S. Western Ave., Suite 260, Torrance, CA 90501
Tel: 310-212-5727 • Fax: 310-212-5773
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