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Direct Response Library

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Direct Marketing
  Three-dimensional direct marketing
   

Direct Mail
  How to get amazing direct marketing results with magalogs!
 
  3 powerful and unique direct marketing formats: magalogs, bookalogs and three-dimensional packages
 
  8 critical mistakes direct marketers make
 
  Liftnotes: one key to increase returns
 
  Database marketing
 
  How to successfully use deck cards
 
  7 key principles to overcoming a prospectís reluctance to subscribe
 
  20 special insights into direct marketing to the mature market
   


Email
  The Internet Issue
 


Websites
  11 tested and proven web marketing offer strategies
 
  Here's how to use offline marketing to make more money in an online world
 
  12 critical tactics, strategies and tips to make web marketing work for you!
   
  Successful web marketing:The importance of the offer
   
  3 Keys to profitable Internet marketing
   
  Your website must be a direct response marketing website
   

Direct Response Copy
  Benefits versus features— Here's a guaranteed way for you to sell more of your products or services 
 
  The power of your first paragraph
 
  The art of writing business-to-business copy
 
  Direct response fact: long letters outpull short letters
 
  12 ingredients for a record-breaking fundraising letter
 
  14 basic rules for successful direct mail copy
 
  7 keys for improving your offer
 
  3 easy ways to turn features into benefits
 
  8 ways to improve subheads
 
  A 6-step technique to grab a readerís attention
 
  Putting together a space ad
 
  Multiply your ad results with benefit oriented headlines and long copy
   
  3 secrets your ad agency doesn't want you to know, Part 1
   
  3 secrets your ad agency doesn't want you to know, Part 2
   
  3 secrets your ad agency doesn't want you to know, Part 3
   
  5 Outer envelope copy techniques
   


Order Forms
  An online order form can make or break you
   
Your order form is the most important, part 1
   
  Your order form is the most important, part 2
 


Display Ads
  How to use display advertising profitably
 
  Putting together a space ad
 

Television
  Key points you should know about direct response television
 

Radio
  Radio: a strong component in direct response marketing
 

Infomercials
  Make infomercials work for you
 

Testing
  Creative testing
 

Case Studies
  Breakthrough campaigns by industry
   
  Breakthrough campaigns by media
 

 



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Craig Huey

Mr. Huey is recognized as one of the world’s leading experts in direct response marketing.
Mr. Huey is winner of
over 50 major marketing awards for breakthrough campaigns for multi-million-dollar sales.

 

 


21171 S. Western Ave., Suite 260, Torrance, CA 90501
Tel: 310-212-5727  •  Fax: 310-212-5773
craig@cdmginc.com

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